Simon Koh, SG Korea, and Chung-Ho Kim, Samsung Electronics Korea, talk about long-term client relationships,
Seoul, June 25, 2009
Chung-Ho KimTreasurer, Finance and Administration director at Samsung Electronics Korea.
Simon KohSenior Banker, Head of corporate relationships at SG Korea.
Questions :
1/ What is your personal vision of SG CIB Korea’s relationships with its customers?
2/ Can you give an example that illustrates this quality of relationship?
3/ According to you, how do your clients see SG CIB?
4/ What are the impacts of your relationships in the “real economy”?
5/ What do you like most about your job?
2/ Can you give an example that illustrates this quality of relationship?
3/ According to you, how do your clients see SG CIB?
4/ What are the impacts of your relationships in the “real economy”?
5/ What do you like most about your job?
1/ What is your personal vision of SG CIB Korea’s relationships with its customers?
C H K :

As both Société Générale and Samsung are global corporations, both of us are well prepared to share a successful business relationship. We have been working together for a long time, and we have built a strong partnership. We understand each other very well.
S K :

Our clients are major Korean corporates such as Samsung Electronics, LG Electronics, Hyundai Motor Company, KNOC (Korea National Oil Corp) and STX. They have been active in developing business activities overseas since the early 2000’s. As a partner, our main objective is to provide them with workable - sometimes innovative - financial solutions in order to help them develop their businesses.
2/ Can you give an example that illustrates this quality of relationship?
C H K :

In 1998 when Korea was in the middle of the Asian financial crisis, SG CIB showed strong commitment, standing by us and helping to successfully close a number of transactions. More recently, when the international finance market was hit by the Lehman Brothers crisis, SG CIB also helped us secure our European business platform.
S K :

We recently set up an ABCP (Asset-Backed Commercial Paper) program for 9 subsidiaries of Samsung Electronics in 6 countries in Europe, for a global amount of 500 million Euros. Although the financial market environment remained in unprecedented difficulties from the initiation of discussion in Q3 2007 till the completion of the transaction in Q2 2008, we fulfilled the mission to the satisfaction of both Samsung Electronics and Société Générale.
3/ According to you, how do your clients see SG CIB?
C H K :

SG CIB is a very professional bank, and strongly believes in the value of long term relationships. It is for me a key characteristic. Having worked with Mr. Koh for the past 15 years, I notice that these values and characteristics haven’t changed since the beginning.
S K :

Most of our clients in Korea consider us as a professional corporate finance and investment bank. They don’t look at us as a commercial bank, and have a good image of us. Compared to western companies, Korean companies tend to be more appreciative of long-term relations with their banking partners. That’s why we also place a great deal of importance on maintaining long lasting relationships with our valuable clients.
4/ What are the impacts of your relationships in the “real economy”?
C H K :

Lately, many people working in the financial markets have seen the devastating effects on market conditions. Many banking partners of Samsung’s overseas subsidiaries encountered difficulties, and therefore focused on their own problems rather than their clients’. In contrast, the stability and solidity of our relationship with SG CIB Korea gave both of us the confidence to continue progressing throughout the economic difficulties.
S K :

Despite ongoing economic difficulties. In fact, a number of our clients look for investment in overseas oil & gas and mineral assets as the global commodity prices have significantly eased. We help the clients take advantage of the situation, providing them with a workable and innovative financing solution based on a consolidated approach of acquisition finance and export finance.
5/ What do you like most about your job?
C H K :

I can describe my job as challenging and diverse. As treasurer of a global company having offices in more than 100 countries around the world, I am very pleased to contribute to enhancing the operation of Samsung including its overseas subsidiaries by providing optimal financial solutions, working together with global banks such as Société Générale.
S K :

I like my job very much because it is very dynamic. A lot of things happen every day as companies and markets evolve, and develop like living creatures! I want to be recognized as a trustful advisor by our clients, and therefore I always try to look at solutions from our client’s perspective rather than our own.
